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The domain store710.collegestoreonline.com states the following, "Sequoia Retail Systems, Inc." I analyzed that the website also stated " Design 2015 by Sequoia Retail Systems, Inc." They also stated " Click Here to Order Your Textbooks. Welcome to 710 Book Store. Youve got options for your course materials! How do you decide? There are pros and cons to each option - you should choose whats best for you! Rent books in the store - you can grab a book off of our shelves and rent it for however long you need it with our 710 Book Store In-Store Rental Program. The price of the 710 rental will typically save y." The meta header had 710 Bookstore as the first search term. This keyword was followed by Southern Illinois University, textbooks, and supplies which isn't as important as 710 Bookstore. The other words they used was clothing.